As part of McDonald’s on-going promotion of Brekkie Wrap breakfast meals, this fast food franchise is offering a Brekkie Wrap for RM1.00 each on selected Monday mornings. This offer is only for the Chicken Roll type (offer does not apply to Sausage type) and limited to one person.
I visited the Sungai Dua outlet at 7:00am sharp, the moment this offer starts. Apparently there is already a long queue ahead of me.
Another RM3.00 upgrades the meal with Hash Browns and Coffee. In retrospect, I think this is where McDonald’s recoups its earnings.
The Brekkie Wrap is essentially a tortilla wrap with chicken rolls, scrambled eggs and cheese fillings. It is not particularly special considering that tortilla wraps have been introduced in Malaysia for several years already. Anyway, I fail to see or taste any particular goodness in this Brekkie Wrap.
Perhaps the jaw-dropping surprise is the puny size of the Brekkie Wrap. There is only enough food for 4-5 bites. I am confident that I can make it in 2 bites if I really need to (this is not a statement that I take lightly). The usual price of Brekkie Wrap is RM4.30; I wonder how many people are willing to pay for this?
The Hash Browns is also kid-sized. Either McDonald’s is targeting on preschoolers demographics, or I have been duped.
The Coffee is served in an 8 oz cup. The size doesn’t matter as it can be refilled anyway.
To conclude, the promotional price for the Brekkie Wrap is OK for such a small wrap, but I will stay away from this at the normal price.