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Hilton Hotels in Malaysia Collaborate with Local Artist Jaemy Choong for an Exquisite Mid-Autumn Collection

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Light up your Mid-Autumn Festival with an exclusive mooncake lantern box blending tradition and calligraphy art.

Hilton properties across Malaysia are excited to unveil a captivating Mid-Autumn celebration that seamlessly weaves artistry into cultural tradition. This year’s Mid-Autumn collection transcends its role as a mere container; it becomes a true work of art.

In collaboration with celebrated local artist Jaemy Choong, participating Hilton hotels nationwide present a mooncake box that holds delightful, sweet treats and features a lid that transforms into a captivating lantern, enhancing the festive spirit. Jaemy C’s vibrant design, featuring modern calligraphy and a dragon motif, embodies the essence of the Mid-Autumn Festival. In Chinese culture, the dragon symbolizes strength, good fortune, and prosperity, making this lantern both symbolic and visually stunning. This artistic blend ensures that the mooncake box is not just functional but also a memorable part of the celebration.

Jaemy Choong, a multidisciplinary Malaysian artist, is renowned for his “fusion” brush calligraphy, “warped” illustrations, and ironic approach to art. His work delves into social connections, both physical and online, exploring micro-interactions, unspoken emotions, and the impact of modern communication.

Hilton Kuala Lumpur is committed to supporting and uplifting local artists, providing them with a platform to showcase their unique talents and connect with a broader audience. This collaboration with Jaemy C is a testament to Hilton’s ongoing efforts to celebrate and promote local artistry. By integrating Jaemy’s work into the Mid-Autumn collection, Hilton Kuala Lumpur not only enhances the festive experience for guests but also brings greater visibility to the vibrant Malaysian art scene.

The Mid-Autumn Collection

The nationwide Mid-Autumn collection is available for purchase at the participating hotels or online at EatDrinkHilton.com from July 15th to September 17th, 2024. Limited units are available, so pre-order today!

Participating Hotels:

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